It's that time of year again! Ugly sweaters abound. The cell phone number list eggnog is flowing. This cousin you know marginally who lives in the cell phone number list woods and calls himself Wild Mike wants to talk about his F-250 hemi. What are you going to do? Slip into the other room, relax in front of the fire and reflect on the cell phone number list nine biggest online advertising stories of the year. 2018 was one hell of a ride. From big re-brands to data scandals to targeting cuts, let's take a look at the headlines that made waves this year.
The cell phone number list exact match becomes less exact (again). In the good old days of AdWords tradition, exact match was just that – it was exact. If you bid on exact match keywords, your ads will only show when prospects search for those exact keywords. But Google has changed the cell phone number list definition of exact match in recent years to include misspellings, plurals, prepositions, conjunctions, and even out-of-order sentences. This year, Google announced that, again, exact match keywords would match even cell phone number list more keyword variations . These can be synonyms, paraphrases, and any result that shares an implied intent .
The cell phone number list change, however, was more than cosmetic. According to Google, Google Ads “represents the full suite of advertising features that [Google] offers today to help marketers connect with the billions of people by finding answers cell phone number list on search, watching videos on YouTube , exploring new places on Google Maps, discovering apps on Google Play , browsing content on the cell phone number list web, and more. And indeed, "Google Ads" is a better fit for this vast suite of ad networks than "AdWords," synonymous with search. Google cell phone number list Marketing Platform, which integrates the legacy Doubleclick and Analytics 360 platforms, combines ad creation and analytics in one place, enabling enterprise marketers and agencies to “plan, buy, measure and optimize digital media and customer experiences into one. place." The cell phone number list new Google Ads is more holistic and simplistic than AdWords has ever been and has shifted the focus of Search Network advertisers to audience building, not just keyword strategy. "AdWords" cell phone number list as a concept isn't totally dead, even the most expert among us still forget about the name change from time to time, and when people go looking for Google Ads related advice and services, they continue to search, for the most part, for terms related to AdWords.